Company Story

Nearly everything has changed over the past 50 years.

Until ImproveWise, buying a new roof was more or less the same confusing, unsatisfying, roll of the dice that it was in 1967:  Call for an appointment. Wait for a salesperson to (maybe) show up. Sit in your kitchen as they use high pressure tactics to sell you as much as possible. And then, during and after the installation, wonder if the job was done professionally and properly. Those days are over. At ImproveWise, we have found a better way:


The ordering of your customized roof is done completely online – no home visit required.


Using state-of-the-art aerial imagery and our proprietary technology, we take the manual effort out of quoting a roof: This allows us to get exact dimensions ensuring that the correct amount of materials are specified, without needing someone to manually measure your roof.


Our roofers are prequalified, manufacturer-certified, and reviewed online by previous customers. No “Chuck in a truck” or amateurs learning as they go.


We have each roofer’s specific skills and pricing in our database. No waiting for the contractor to get back to you: We respond immediately and accurately.


Since we communicate online and do all the quoting work for the roofing contractor, we are able to deliver a better price to you.

If you’re ready for a simpler, faster, less-expensive, pain-free experience, click here to get started.

Contact Us

(978) 261-7464

Email Address

Our Team

Edward Weisberg – Co-Founder

Ed is a passionate strategic marketing leader with extensive entrepreneurial and corporate leadership experience.  He brings expertise in market development and lead generation through metric-driven ecommerce. Ed’s success as a marketing pioneer has been noted publicly, gaining businesses recognition for product, business, and innovation of the year.  Ed was personally recognized as one of the 31 most influential high-tech executives in Rhode Island by the Providence Business Journal.

Ed was previously Managing Partner of eCommerce Expertise, a boutique consulting firm, and Founder/President of BX.COM, an pioneer in eCommerce implementation. He sits on the Board of Directors and Advisory Boards of several publicly and privately traded companies.  During his career Ed has created over $100 million in worldwide sales value across multiple industries.

Ed earned an MS in Management from MIT Sloan School, and a BA from the University of Pennsylvania.

Matthew Weiner – Co-Founder

Matt is an executive and consultant in home improvement industry, experienced in developing and executing successful growth strategies in roofing, solar, and other home improvement channels.

Matt was previously COO and CFO at Moonworks, Inc, one of the largest roofing and home improvement contractors in New England.  He founded the company’s energy efficiency and solar roofing business. He was also founder and principal of Green Energy Consulting, helping home improvement companies develop their markets.

Matt is a NABCEP Certified PV Installation Professional and an expert in the roofing industry. Matt also volunteers as a consultant to the non-profit industry working with ESC of New England.

Matt has an MBA from Pepperdine University, and a BA from Miami University.